AI driven
Autonomous Personalised Real-time In-Play Marketing
Connect with your audience like never before as the action of the game unfolds.
Pioneering AI-Driven Player Engagement
AxiumAI is a technology company pioneering AI-driven, real-time in-play marketing solutions for Sportsbooks; delivering substantial NGR growth, enhanced player engagement and unmatched marketing ROI.
Pioneering AI-driven In-Play marketing
Multi-Platform In-Play Engagement
Deliver bets and game insights at key match moments, via push notifications, on-site, or any channel you choose.
10%+ Incremental NGR Growth
Significantly increase Stakes, Active Players and Frequency with AI-Driven player engagement during every live match.
Unlock Increased Revenue Potential in Every Live Game
Covering 500K+ matches across 137 countries and 800+ leagues— Compelling real-time in-game content.
Deliver Increased Marketing ROI & Profitability
Engagement is driven by live match action & compelling content, increasing marketing ROI.
1:1 Player Personalisation
Our AI tailors In-Play marketing to each player in real time, maximising impact and conversion.
Fast, Simple Integration
Go live and start testing in days, with minimal integration effort required.
Compelling Game
Content 24/7
Engage your audience 24/7 with compelling & relevant in-game propositions for the matches they want to bet on – Including Premier League, Serie A, La Liga, Bundesliga, Brasileiro Serie A & MLS, matches from over 137 countries.
Engage players as the game unfolds
As a live game unfolds in real-time, AxiumAI’s technology creates Marketing Notifications that highlights key game action, recommends an associated bet and provides compelling player & team insight to support the rationale of the recommended bet.
AxiumAI’s Marketing Notifications are made up of three critical elements:
Live Key game action: “13mins – Missed Penalty – Saka”
Contextual insight: “Los Blancos have scored in every home UCL game since 2018
Related bet recommendation: “Real Madrid to score first: 5/6 Bet Now
Pioneering AI-Driven Player Engagement
AxiumAI is a technology company pioneering AI-driven, real-time in-play marketing solutions for Sportsbooks; delivering substantial NGR growth, enhanced player engagement and unmatched marketing ROI.
SurfaceAI covers every game that matters
Over
500
Matches
From
137
Countries
Over
300
In-Play games simultaneously
Over
800
Leagues and competitions
Over
8
In-game events
Over
10
Proprietary Database
of calculated insights
SurfaceAI delivers real-world results
Step-change
NGR
Verso drives increased Sports NGR for every match, delivering double-digit incremental revenue growth.
On-brand
& translated
Notifications in 50+ languages, any brand tone, fully tailor language to suit all markets.
Pre-match, In-Play
& Post-Match
Engaging players to transact before, during and after every game.
Controlled
frequency
You can set notification frequency by game, day, week or let our technology optimise responsibly.
Autonomous
24/7 marketing
Deliver compelling content to your audience, any time of day or night, fully autonomous and personalised.
Every Game
Globally
Compelling insight and betting propositions for every game, every league from every country.
Football / Soccer
Every soccer game globally
NFL
NFL - 2025/6 season
NBA
NBA - 2025/6 season
Other Sports
Available on request
AI driven
In-Play
Superiority
We enable operators to deploy advanced AI & GenAI solutions that enhance realtime player engagement, increase key performance metrics, and drive exciting, sustainable & responsible growth.
We are redefining what’s possible in real-time player engagement.
Let’s talk.