Edge is a proprietary AI engine that autonomously analyses and evaluates every live game around the globe and in real-time identifies critical in-game action for AxiumAI’s Marketing and UX applications to drive to consumers.
Communicating the key moments in live sport and wrapping them in compelling in-play betting propositions.
SurfaceAI
SurfaceAI combines three proprietary AI & Gen-AI engines; Edge, Verso and Nexus.
Identifying key game moments
Edge is a proprietary AI engine that autonomously analyses and evaluates every live game around the globe and in real-time identifies critical in-game action.
Creating irresistible In-Game content as the action unfolds.
Verso is AxiumAI’s proprietary generative AI engine, creating rich, contextual and irresistible in-game content, engaging audiences with precision, relevance, and impact.
Personalization Perfected
Nexus is a proprietary AI Decision Engine that evaluates live in-game events, customer transactional history and UX preferences to decide the most effective action for each individual to optimise engagement, frequency and value.
Perpetually optimising ROI
SurfaceAI learns from every customer interaction, training it’s models in real-time and perpetually iterating to optimise marketing performance.
Highlighting all key game action
Edge processes real-time data from 137 countries, 800+ leagues, 150,000+ matches and millions of in-game events, enabling unparalleled analysis of all live game action, including every goal, foul, penalty, substitution, card & possession. Whether it’s a free kick in the dying minutes or a critical corner kick, Edge identifies these moments instantly and transforms them into actionable insights.
Edge is the foundation for transforming raw live game data into a goldmine of critical insights that power engagement and revenues.
Creating rich, contextual, in-game content
Delivering irresistible In-Game content as the action unfolds.
Verso is AxiumAI’s proprietary generative AI engine, creating rich, contextual and irresistible in-game content, engaging audiences with precision, relevance, and impact.
Context is everything
In the fast-paced world of live sports, creating impactful communications isn’t just about narrating events — it’s about weaving a story around them.
Verso excels at delivering contextual insights that elevate content from simple notifications to engaging, meaningful experiences.
Autonomous In-Game Content Creation
Verso takes data from Edge, combines it with metadata from multiple sources, and generates high-quality content that engages customers in real time.
From in-app notifications to social media posts, Verso delivers betting propositions, sports commentary, and impactful insights in more than 20 languages.
How Context Drives Engagement
– Relevance Beyond the Moment: Real-time updates enhanced with stats, trends, and historical insights make every message richer and more engaging.
– Emotional Connection: Customers respond better to updates that highlight storylines, history, rivalries, and key player achievements.
– Actionable Content: Contextual details encourage action
Real-time, In-play marketing personalisation
Resonating with individuals using relevance, impact, timing and emotion.
Nexus is AxiumAI’s intelligent decision engine that takes marketing personalization to new heights. By integrating with Edge and Verso, Nexus ensures every customer interaction is intelligent, timely, relevant, and impactful.
Autonomous Personalization
Nexus evaluates in-game events, player history, and customer preferences to decide the most effective action for each individual. From timing to messaging, Nexus delivers a seamless experience that drives customer engagement and retention.
Key capabilities
Machine Learning
To optimise response and performance: Nexus learns from every customer interaction, training it’s models in real-time and perpetually iterating to optimise marketing performance.
Hyper-Relevant Engagement
Personalize content and propositions for every player based on their activity and preferences.
Real-Time Decision Making
Analyse live data and player behaviour instantly to deliver the perfect response and proposition.
Enhanced Player Connection
Build far stronger relationships through communications and propositions that are personalised on a true 121 basis.
Nexus delivers personalized journeys for every individual customer, making all interactions impactful, meaningful and driving positive results for both the Consumer and Operator.