AI Sports Product Lead
Location: London / Gibraltar / Hybrid
About AxiumAI
AxiumAI is an AI-native technology company pioneering Autonomous Consumer Engagement AI. Our flagship platform, Verso, enables sportsbook operators to engage players 24/7 with real-time, personalised narratives and insights across pre-match, in-play, and bet settlement, among many other use cases. The result: stronger engagement, more transactions, and significant incremental revenues for our operator partners.
We’re growing fast, working with leading operators, and expanding the capabilities of our platform at pace. To support this momentum, we’re looking for an AI Sports Product Lead to own the ongoing evolution of our Football content and insight, ensuring what our technology delivers is inspiring to consumers and commercially effective for clients. You’ll play a pivotal role in shaping how Sportbook operators engage players, and you’ll be part of the team driving the next stage of AxiumAI’s growth story.
The Role
We’re looking for a AI Sports Product Lead who’s obsessed with football, knows how to translate data and insight into killer content that drives engagement, and ideally understands sports betting. You’ll be the one constantly asking: how can we improve the content to drive more impact, engagement and compel consumers to transact?
This is not a “watch and report” role. It’s hands-on, analytical, creative, and commercial. You’ll dig into performance data, evaluate AI-generated content in real time, and feed insights straight into our roadmap. You’ll spot opportunities in the middle of a match, understand what will resonate with different audiences, and help us define a whole new era of intelligent consumer engagement.
What You’ll Do
- Monitor, evaluate, and improve Verso’s Football content 24/7.
- Identify what insights and events drive engagement for both recreational and experienced sportsbook players.
- Own post-launch analysis: what worked, what didn’t, and why.
- Run experiments on content formats, tone, and timing to optimise engagement.
- Define and track product metrics tied directly to player interaction and revenue.
- Act as a bridge between Technology & Product, shaping requirements and influencing the roadmap.
- Benchmark competitor strategies and develop ways to outplay them.
- Adapt content strategies to regional betting preferences, cultural nuances, and RG requirements.
What We’re Looking For
- Proven analytical mindset — confident analysing results and defining, you know how to turn data into decisions (e.g., SQL, Tableau, GA, AB testing)
- Familiarity with AI-driven content – or willingness to learn how to evaluate and iterate AI outputs to ensure they resonate with different audiences in real-world environments
- Sports obsessive – deep knowledge of football and betting. Knowledge of NFL a bonus.
- Product thinker – love shaping requirements and influencing roadmap decisions.
- Hands-on operator – you don’t just highlight problems, you test, tweak, and fix.
- Curious & relentless – always asking: “what would make this content better?”
- Startup work ethic – adaptable, proactive, comfortable with ambiguity, and ready to lean in wherever needed. If you ever think “that’s not my job or it’s 5.30pm…see you tomorrow’, this isn’t for you.
Why Join Us
- Be part of a fast-moving AI startup that’s already making waves with top operators.
- Direct influence on a product with the potential to redefine consumer engagement.
- Direct exposure to founders and decision-making – your insights won’t sit in a slide deck; they’ll shape what ships next
- High autonomy: freedom to test ideas, run experiments, and move fast without bureaucracy
- A culture of pace, ownership, and learning — every day is about building, testing, and improving.
- The chance to shape not just a product, but an entire category.
About AxiumAI – Join the AI Frontier
At AxiumAI, we’re redefining how AI and machine learning transform industries. As a tech-driven AI startup, we operate at the cutting edge, using real-time data, generative AI, and advanced ML systems to build solutions that create real-world impact. If you’re passionate about innovation, driven by bold goals, and excited to shape the future of intelligent systems, you’ll feel right at home with us.
Why Join Us?
At AxiumAI, we believe that small teams achieve big things. Our philosophy is simple: empowered individuals create extraordinary outcomes. We are assembling a world-class AI, Engineering & Content team where every contributor has the opportunity to leave a profound impact. Here, your ideas won’t just be heard—they’ll be implemented.
Our culture is fast-paced and dynamic. We encourage bold thinking and thrive on innovation. The best ideas win, and we’re not afraid to push boundaries to create meaningful change. If you’re excited by high-impact challenges that stretch the limits of what’s possible, AxiumAI is where you belong.
Our Values
- Innovation with Purpose: We’re transforming an industry through cutting-edge technology that makes a real impact.
- Continuous Learning: In the fast-evolving world of AI, we stay curious and support each other’s growth, celebrating both breakthroughs and learning opportunities.
- Trust and Excellence: We build reliable systems because we’re reliable people. We take ownership of our work and deliver excellence through collaboration.
- Inclusive Innovation: We are a multicultural business that thrives on diverse perspectives. Whatever your background, you’ll have a voice here and the space to do your best work. We believe different viewpoints lead to better solutions and more innovative products.
Join AxiumAI and be part of a team shaping the future of AI, while growing alongside some of the brightest minds in the field.
Let’s build something extraordinary.
